Brent Kessel archetypes: how to build a personal financial strategy

What does money mean to you? Safety, comfort, access to enjoyment? Everyone has their own version. Analyst Brent Kessel assures: all people are divided into 8 financial archetypes - having defined your own, you can build a personal economic strategy, learn how to manage cash flows and even use a crisis for your own good.

Someone swims in luxury, and someone lives on one salary. The cause of most financial and life troubles are not money (and not even their number), but their attitude to them, according to Brent Kessel (Brent Kessel), one of the leading US financial analysts, the author of the book “It's Not the Money” (It's Not The Money). In his approach, he combined budget planning with the principles of yoga, which he actively practices. People are not always aware of why and how much money they need; they often avoid awareness in financial decisions and miss potentially profitable situations. The adoption of uncomfortable states is one of the yoga postulates that Kessel proposes to use when building a financial strategy. “The ability to endure unpleasant conditions is a key moment in both yoga and the world of money,” writes Brent Kessel in his book. “If during the year you have changed ten jobs or, like a spy, you are trying to control your partner’s spending, it is almost always an attempt to avoid discomfort.”

Some people think that money is evil, and you need just enough of it so as not to stretch your legs. Others are content with how much there is. For the third is the meaning of life. The spectrum of emotions in relation to the "golden calf" varies from neglect to enthusiastic admiration.

“By the way you handle money, you can judge how and how you live,” says Brent Kessel. Despite the difference in the level of wealth, all people financier divides into eight groups. And he assures: having understood his archetype and having drawn the appropriate conclusions, a person can sort out his life, change it, achieve financial and spiritual well-being.

“Money is a reality in which we live, and from the point of view of psychology, Brent Kessel’s theory is fully applicable to our perception of reality,” says Olga Turovtseva, a practicing psychologist, a psychology teacher at the UHD Film and Television Training Center. - It echoes the typology of Carl Gustav Jung, who singled out four types of personality: thinking, feeling, feeling and intuitive. The attitude of a person to money is determined by what drives him — reason or feelings, calculation or emotions. Understanding exactly what money means to you is helpful to everyone. Self-analysis helps to correct behavior - this is one of the first steps on the path to awareness. Having defined your financial archetype, you can understand your own strengths and weaknesses, change yourself and the surrounding reality. Changing financial habits, breaking stereotypes, a person develops, becomes more professional. And this leads to an increase in the amount of money in his life. "

Watch the video: PNTV: It's Not About the Money by Brent Kessel (July 2019).